Signals.

Structured market observations from the field.

Signals reflect our view of where independent capability is shifting.

They express our lens on standards, structure and market behaviour.

They do not disclose operating mechanics.

2026

The Compression of Fractional Pricing

A pattern where experienced consultants discount rates to compete with less experienced operators, eroding market positioning.

2026

A growing pattern where experienced consultants repeat delivery without structural evolution.

2026

The shift from deliberate market presence to opportunity-driven positioning signals structural absence.

2026

Activity mistaken for progress. A pattern where busyness masks the absence of directional architecture.

2026

Referral-based work patterns that mask the absence of deliberate demand architecture.

2026

Identity ambiguity creating pricing inconsistency and limiting category authority in the market.